Made To Go
Circle K convenience stores have always offered speed of service to time-starved consumers who want to get in and out of the store quickly. Circle K shoppers value the brand for its convenient locations, extended hours of operation, one-stop shopping, and fast transactions.
Today, there is a new reason to tie even greater loyalty to the brand, and that is the introduction of the Made To Go line of handcrafted breakfast, lunch and snack foods made fresh daily in the store.
To successfully launch the concept, OTT is developing and executing a hyper-local retail marketing plan designed to connect would-be customers to the Made To Go brand and driving them to the store counter. Using a multi-pronged attack, OTT will work to deliver the promise of a compelling customer experience by pushing the right message, to the right people, at the right time.