Digital Media Strategy

Don't use digital media to impress people; use it to impact people.

What's most important about a digital media strategy is knowing where your customers are. It does your business no good whatsoever to have a presence in a place, a network or a community where your customers are not looking. Worse, it could indeed be detrimental, making your brand seem out of touch and dense.

We believe it's better to develop a comprehensive digital media strategy that targets the right social platforms, customers and disruptions and addresses the necessity of remaining flexible and responding to criticism.