Brands and Retailers operate in a marketplace filled with rapidly evolving technologies, demographic shifts, and economic uncertainty. All of these fluctuations greatly alter a consumer’s perception of time and money, rendering traditional approaches to marketing obsolete.
At OTT, our focus is on understanding how time and money are connected and how to impact consumer attitudes and behaviors across the retail landscape. We understand that it takes time to build a brand, to grow an audience, and to gain market share. However, we see time as a critical link between a brand and a customer and not merely a calendar of activities.
It's not communication if there isn't a connection.
Successful advertising shares with its audience a story, a belief or an aspiration. It creates positive memories and feelings that influence behaviors and - over time - encourages consumers to buy.
Our teams generate ideas that connect with consumers and grab their attention across traditional and digital platforms. As our founder famously stated: "Advertising that wins awards but fails to drive business is simply art."
- Digital Display
- Campaign Concept Development
- Sales Promotion
Your brand is the major character of your story. We build character.
Who are you? What do you stand for? Why should consumers pick you? If you have a product or service that everyone needs and no one else offers, it's easy to be the best. Unfortunately, that's not the reality for most businesses today.
We believe that brand development is much more than a marketing tactic. It's a fundamental part of good business. Done right, brand development becomes a powerful management and execution tool that results in stronger customer relationships, cost-efficient marketing campaigns and a more unified organization.
- Brand Asset Development
- Brand Identity & Equity
- Brand Portfolio Architecture
- Brand Purpose and Positioning
- Co-Branding Development
- Value Proposition Development
We don't design for brands. We design for people interactive with brands.
It is our belief that the goal of design strategy is to merge business and creative objectives in a meaningful way that moves design beyond just an aesthetic exercise. Simply put, it could be described as inventing a language to express your brand more clearly, transforming design into a tool your brand can leverage.
For us, design strategy expresses the parameters and possibilities of a specific challenge, and the solutions should be straightforward, persuasive and actionable.
- Brand Standards/Guidelines
- Catalogs & Brochures
- Collateral & Point-of-Purchase
- Corporate Identity
- Environmental Graphics
- Package Design
- Visual Merchandising
Digital Media Strategy
Don't use digital media to impress people; use it to impact people.
What's most important about a digital media strategy is knowing where your customers are. It does your business no good whatsoever to have a presence in a place, a network or a community where your customers are not looking. Worse, it could indeed be detrimental, making your brand seem out of touch and dense.
We believe it's better to develop a comprehensive digital media strategy that targets the right social platforms, customers and disruptions and addresses the necessity of remaining flexible and responding to criticism.
- Content Strategy and Messaging
- Lead Generation
- Mobile & SMS
- Paid Search
- Search Engine Marketing
- Trade Area Mapping
- Website Design & Development
We provide the insights that allow you to look ahead, plan ahead and move ahead.
We believe that marketing strategy is all about focus and alignment. Focusing on the relationship between customers and value, focusing on how you fit into it, and aligning the elements of your business to achieve this end. This isn't a new or novel idea, but it's a powerful one.
We start in the store. We define the position and create powerful in-store brand communications and then move upstream. This way we understand the mindset of the shopper where and when the purchase decision is being made, and translate that understanding to all tactics and communications.
- Customer Experience Mapping
- Merchandising Strategy
- Promotional and Merchandising Strategy
- Research and Insights
- Retail Strategy
- Shopper Marketing
- Strategic Partnerships
Media Planning + Strategy
If your ad runs and no one sees or hears it, is it still an ad?
OTT's approach to media planning sponsorships, promotions and placement address both the valued core and the opportunistic edges of your brand's audience. The core reveals a deep understanding of the relevant cultural context of the people we're trying to connect with, and of how the brand appropriately fits with both. The edges are the places where the brand encounter the people most likely to be receptive to it - and who will ideally pass it on.
Our media team possesses wide-ranging talents for developing plans for digital, mobile, traditional and emerging channels. We work to ensure your investment dovetails with your other marketing efforts to build awareness, consideration, purchase and preference for your brand.
- Audience Modeling Analysis & Segmentation
- Broadcast Advertising
- Market Segmentation
- Organic Media - Search and Social
- Out-of-Home Advertising
- Paid Media - Search and Display
- Print Advertising
Video Development + Production + Photography
We're a group of storytellers all working on one story - yours.
Marketing communications can be boiled down to a single truth: whoever tells the best story wins.
Everything from the first kernal of an idea to shooting to post-production all happens under one roof. This environment gives us the ability to keep many projects in-house, enabling the agency to turn projects faster, control expenses, and exercise greater control of quality throughout the process. The built-in economies of scale are then passed along to our clients in the form of quick turnaround, individual accountability and lower costs.
- 3D Illustration & Animation
- Audio Sound Design
- Broadcast Commercial Development | Production | Editing
- Corporate Videos
- Digital Film Development | Production | Editing
- Motion Graphics
- Product Photography
- Special Effects